Alabama here we come!

We've signed a distribution agreement with Supreme Beverage, who covers northern Alabama. We're pretty close to rolling out our beer into Birmingham and Huntsville, just waiting on approval of our brands by the state ABC board. We'll probably be launching it in April, right when the weather turns nice and people head to their favorite patio for a beer. I'm really excited about Birmingham - it's full of independent restaurants, and seems to have a really developed foodie culture. Plus, we've got good relationships with three restaurants already - Mafiaoza's is opening a Birminham restaurant and are really excited about bringing in our beer as they open; Jackson's Bistro has a Birmingham restaurant as well; and, although they don't sell a whole lot of beer, Jim-n-Nicks has six restaurants there and are really trying to support Southern breweries with their draft selections. Plus, the Free the Hops group has really stoked a lot of interest in craft beers, albeit higher alcohol ones. The interest is bound to spill over into anything new that they couldn't get before, including Yazoo!

Huntsville is suprising to me. It's becoming one of Supreme's biggest markets, and they attribute it to all of the military and NASA folks moving in, after a lot of base closings in Virginia and Maryland.