Monday, November 21, 2011

"Bottled on" or "Best before"?

Well, that was an interesting little poll we ran. It seems that a large majority of y'all like having a "bottled on" date rather then just a "best before" date. I'm glad that's what we do then! Our beers generally hold up well for three months after the bottled-on date. SUE holds up well for at least a year if stored cool. We're working on our entire process now to eliminate as much oxygen pickup as we can, from fermentation all the way through packaging.

1 comment:

Dan Murphy said...

My only suggestion with a bottled-on date would be to also include "Best When Fresh" on the label somewhere, or, in the case of Sue, "Ages Well" or something like that. I'm always amazed by the number of people that don't realize the importance of freshness when it comes to beer.