Nothing beats seeing your logo all lit up in neon. It's been a long strange trip from when my wife jumped out of bed in the middle of night and sketched out our logo on a scrap piece of paper. When she got back to bed, I asked her what was going on, and she mumbled, "I had an idea, we'll look at it in the morning." And there it was when I woke up. Our logo, which I love and think is cool, so keep it to yourself if you don't. And now, after lots of false starts with different neon designers, we found one who could replicate it in neon.
We only had a limited number of these done - heck, they're expensive! If you see one in a bar or restaurant around town, it's a great bet that they have supported us from way back.
We are also selling them at our taproom. It's the ultimate collectors item for anyone who loves Yazoo beer. We only have 25 available, and when they are gone, they're gone. We're selling them for $250 at the taproom, and we will even ship them to you if you can't make it here.